About watababe

Welcome to Watababe — swimwear designed to move effortlessly from day to night.

Founded by Helen Anderson, an international makeup artist with more than two decades of experience across fashion, beauty and editorial, Watababe was born from a world of creativity, travel and an intimate understanding of how women want to look and feel.

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Throughout her career, Helen has worked across luxury fashion and editorial, with credits including Valentino and Versace and publications such as Harper's Bazaar US, Vogue, Madame and L'Officiel. Her work has also brought her into contact with internationally recognised names, including Beyoncé, Naomi Campbell, Pharrell Williams and Catherine Zeta-Jones.

Years spent on fashion sets, travelling internationally and working with women in front of the camera gave Helen a unique perspective on style, confidence and the female form. She saw first-hand how the right cut, colour and silhouette could completely change the way a woman looked and, importantly, how she felt.

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That experience became part of Watababe's foundation.

Inspired initially by the vibrant energy of Miami and by Helen's travels to beaches and destinations around the world, Watababe was created to bring together confident design, versatility and attainable luxury.

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Versatility is at the heart of Watababe. Our swimwear is designed for more than the beach. From statement bikinis to distinctive one-pieces, our pieces are created to transition effortlessly from day to night — from poolside and holidays to styled evening looks. We design swimwear to become part of your wardrobe, giving you the freedom to style and wear each piece in different ways.

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We believe confidence has no single size, age or body type. Our collections celebrate femininity and individuality, with considered silhouettes designed to flatter and make the wearer feel confident and comfortable.

Quality and longevity are equally important. Watababe pieces are created using premium fabrics and double-layer construction, with attention given to fit, finish and durability.

Today, Watababe continues to evolve beyond swimwear into a wider resortwear world — built around travel, versatility, confidence and style.

Welcome to Watababe.

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Helen x

Helen Anderson
Founder & Creative Director, Watababe
Founder & Creative Director, London Swim Week