Top Stores for Swimwear Shopping in the UK: Discover the Best Swimwear Stores

Finding the perfect swimwear is a journey of confidence. Whether you’re preparing for a Mediterranean escape, a luxury spa weekend in the Cotswolds, or a high-energy pool party, knowing where to shop is the first step.

The UK market is evolving, moving away from "fast fashion" toward high-quality, sustainable, and luxury pieces. This guide highlights the top destinations for swimwear shopping in the UK for the 2026 season—from trusted high-street staples to the rising star of independent luxury: Watababe.

Top Swimwear Destinations in the UK: Where Style Meets Luxury

1. Watababe (The Boutique Choice)

For those who want to stand out from the high-street crowd, Watababe is the definitive 2026 choice. Specialising in "Luxe-Utility," our brand focuses on architectural silhouettes and premium Italian fabrics that you won't find in mass-market stores.

Why choose Watababe?

• Exclusive Designs: Limited-edition drops ensure you won’t see your look on everyone else at the beach.

• Premium Quality: High-recovery fabrics that maintain their shape and "liquid-look" shine.

• Sustainability: A commitment to eco-friendly production and recycled luxury materials.

• Personalised Fit: Boutique customer service tailored to helping you find your perfect 2026 silhouette.

2. Marks & Spencer

M&S remains a UK staple for reliable quality. Their 2026 collection continues to focus on inclusivity and "Secret Slimming" technology, making them a great choice for classic, supportive pieces.

• Best For: Reliable fit and inclusive sizing up to UK 26.

3. ASOS

A digital powerhouse for trend-hunters. ASOS is ideal if you want to experiment with different styles at a variety of price points, stocking both their own house labels and global brands.

• Best For: Trend-driven pieces and a massive variety of brands in one place.

4. John Lewis & Partners

John Lewis offers a curated experience, perfect for those who appreciate premium brands like Seafolly or Heidi Klein. Their in-store fit services are among the best in the UK.

• Best For: A multi-brand luxury shopping experience with excellent customer service.

5. Selfridges & Net-a-Porter

For the ultimate high-end investment, these retailers offer the world’s most famous designer labels. If you are looking for a "runway to resort" look, this is your destination.

How to Choose the Right Destination for You

Selecting the best store depends on your personal aesthetic and the "vibe" of your destination:

• Consider Body Architecture: If you need structural support, look for brands like Watababe that use high-density fabrics and internal wiring.

• Check Sustainability Credentials: In 2026, UK shoppers are prioritising ethical brands. Look for "Recycled Content" labels.

• Quality over Quantity: One high-quality Watababe swimsuit that lasts for years is a better investment than three "disposable" fast-fashion pieces.

Pro Tips for UK Swimwear Shopping

1. Shop Early: The best collections launch in early Spring. By the time June hits, the most sought-after sizes are often gone.

2. Mix and Match Separates: Don’t be afraid to pair a Watababe textured top with a different bottom to create a custom look that fits your unique proportions.

3. The "Under-Light" Test: When trying on in-store, check the fabric under bright lights to ensure it remains opaque when stretched.

Final Thoughts

The UK swimwear scene in 2026 is all about choice and quality. While the high street offers convenience, independent brands like Watababe offer the exclusivity and luxury that turn a holiday into a fashion statement.

Discover your next favourite piece at Watababe and make a splash this summer.